Great British Journeys aims to provide inclusive, immersive and enjoyable tours to discover the many physical and cultural highlights of England, Scotland and Wales. We noticed an increasing number of experienced travellers who were seeking to avoid the stress organising their own itinerary but also wanted to avoid traditional motor-coach tours; as a perfect solution the Great British Journeys small-group touring concept was born. On a Great British Journey you’ll enjoy the best of both worlds – the reassurance of a planned itinerary as well as a genuine insight into Britain. You’ll travel in a small, comfortable touring vehicle in the company of an experienced tour leader and with a maximum group size of just 16 travel companions. Our smaller, more personal tours guarantee an authentic but hassle-free touring experience.

Great British Journeys is a trading name of adeo Travel and is our brand dedicated to delivering our scheduled small-group touring concept. Established in 2012, adeo Travel is a UK based inbound tour operator specialising in independent and tailor-made tours and travel across Britain. Since its inception, adeo Travel has welcomed thousands of individuals, couples and families to explore all corners of England, Scotland and Wales on fully customised driving and rail tours. The development of Great British Journeys became a natural evolution to cater for a growing number of people seeking to benefit from our local travel expertise but for whom independent travel was no longer appealing.

In launching Great British Journeys we distilled all of the vital ingredients that has guaranteed the success of adeo Travel over the years, and applied them to the small-group touring concept; using our experience in the travel industry we have developed engaging and exciting itineraries, using our unique local knowledge as native Brits we contract only the best local guides and characterful accommodation providers and with a commitment to quality and service we ensure the highest of standards for your tour of Britain.

Great British Journeys is based in our UK office in Cardiff the capital of Wales however our small team of travel professionals frequently travel the length and breadth of Britain in the course of our personal and working lives. We are always on the lookout for new travel experiences, attractions and hotels to incorporate in to our tours and products. Click here to meet the team.

We look forward to welcoming you to explore England, Scotland and Wales on one of our small-group tours.

How to Book


Search our tours and place a reservation for your preferred date using our online booking system

By phone

Call our UK office on +44(0)2921 660 747 (or 1-866-209-4554 Toll-Free from the US and Canada) and speak to one of our Britain tour specialists

By email

Email us on with an outline of your travel plans and your contact information